Before discussing the tips to increase sales at any point of sale, it is important to let you know that what this POP (Point of Purchase) actually means?
POP- A point or a place where customers tend to make their purchase is known as POP. This place can be anything like a mall, a market, a cash counter or a city.
POP or Point of Purchase Marketing comes into play when you have already become successful in attracting the customer into your store, thus requires a different kind of expertise to lure them to buy the things that you want to make them buy.
The counter where customers wait to pay for their orders is increasingly becoming popular target of the advertisers because of the impulsive buying nature of most of the people visiting these stores. These corners are being treated as the strategic locations by the marketers to offer high-margin products to the prospective buyers.
One can do this by showing the customers some extra hidden features, the value that product is offering or by showcasing the things in much attractive way to trigger their impulse buying.
And the thing that is most important here is- Triggering their inner desires at the right time. Finding and utilizing that very moment for your business profit is the thing that you need to learn in your marketing career and this article is focusing on such similar tips to increase sales at your POP in an easy but effective way.
Take a look-
Choose the high-margin products carefully- The products generating high revenue are sometimes high-in-demand products and for the other times the demand is required to be created by some business tactics. So, choose the ones that suits your style of doing business.
Display is the Key to Attract- The display of the product that you want to get noticed by the customers should either be too attractive or if you are running low on ideas of attractive displays then simply pile them in a basket and put the “On Sale” Board on that.
Because, it has been seen that the things that are unorganized and piled tend to attract their attention in a better way (It gives the customers that traditional look and feel of SALE!!).
Keep them new and interesting- Those same displays every time the customer visits your store, gives it a little bit boring and inefficient image to your brand. So keep them changing and evolving after every few days.
Attractive Sign Boards- Sign Boards are meant to catch attention and when they are creative, they can do magic for your POS impulsive sales. So do some rigorous thinking while putting some interesting signs, details and messages on the sign boards placed strategically at your place.
Create an Exclusive demand- The thing that is available in bulk, is the thing that seems common. So make it exclusive by keeping it little bit lesser than demand in your store. Because, anything that is difficult to get certainly get into wish lists of the people.